What is Local Search and where do you find local content?
Any online search/query that has local/regional specific terms, then that query is referred to ‘Local search’. Google Maps, Yahoo Local, MSN Maps , Yelp and Local.com are the most popular local search engines to find local businesses information.
Examples of local searches :
Italian food harvard square cambridge or Italian food 02138
Chinese restaurant san francisco
Who use Local search & Why you need Local Search SEO?
A couple of years before, search engines used to display local results only when the users’ search has location specific terms (as referred in the above examples). This habit of searching with local terms has been widely increased to a larger percentage of online users. In one of its reports, Google stated: 20% percent of all Online searches and 73% of all activities online have relation with “local content”.
Now, with this prominent increasing patters found in local search, search engines have implemented a default mechanism to give location-focused results even without Users requesting it.
Ex: if you Google from any region or city of United Kingdom with these words: “estate agents”, Google would prompt/display these local suggestions: ‘estate agents London’, ‘estate agents Leeds’, ‘estate agents Cardiff’, ‘estate agents Bristol’ etc.. This is how search engines are now supporting the local searches/content.
So, in order to get your website among these local searches, you will need to list your business in all local search engines/directories and should design and market your website by matching with latest local search metrics.
As of now, some millions of small businesses have already listed their businesses on Google places/maps. With this remarkable growth in local listings, Google is investing more time into local search to give advanced local based results to its users. And now, it has become more competitive to achieve top listings/ranks on Google Maps and other local directories. So to obtain a high ranking in this growing phenomenon of local search business, you should understand local search ranking system, optimize and apply those strategies to it.
How does our Local Search Optimization works?
Our local SEO services will help your business find right solutions to dominate on Google places. Our strategies are based on:
1) Designing your website to match with Google local ranking system and
2) Apply local search marketing strategies to achieve top ranks.
Please watch the slideshow to find our Local SEO Plans and Rates: